Why subscribe?

Some recent testimonials:


“I have been extremely pleased with your resources …”

“I love the newsletter...I use parts of it for my weekly "S'more" newsletter to my staff. They love the videos and I always choose a quote to share as well. I love the PD presentations … Keep up the great work!”

“I really liked getting the weekly emails. As a fairly new administrator, this has been a gift.”

“This is a great resource, it has saved me hours of looking for resources.”


Many of you are loyal fans of my “Weekly Inspo Vids” emails. So many of you have responded with the kindest of words and sincerest gratitude. I’m humbled by the warm reception and excited to meet further needs.

With all that said, I’m trying to accomplish something special this year.

  1. Continue to provide handy free resources

  2. Attempt to offer unparalleled value to those willing to pay a modest monthly or annual amount

The reasons for going “paid” are not all about the money, though I do have bills to pay like anyone else. Rather, my two companies (Cogent Solutions and Peer Driven PD) have produced a lot of content over the last four years. A subscription model allows me to distribute some of this content more regularly and on heavily discounted terms.

So, let’s talk about what you’ll receive if you subscribe for free and how that differs from a paid subscription.

Free subscriber benefits

What’s do I get as a free subscriber?

Weekly - Inspo Vids

Use in staff newsletters, encouraging emails, etc.

We’ve sent out over 120 free videos to date and will continue to do so each week during the school year. This part of the newsletter will always, always be free.

Weekly - Weekly Quote

Use in staff newsletters, bulletin boards, write them on your foreheads … you name it!

I track down an inspirational quote each week and shoot it your way. You can send it to your teachers, put it on a bulletin board, write it on your hand … whatever you’re feeling. By way of an example, here’s one of my all-time favorites.

A ship in harbor is safe, but that is not what ships are built for.

William Shedd


Paid subscriber benefits

What do I get as a paid subscriber?

Here’s where things get fun. Paid subscribers will get some incredibly valuable extras that will make providing PD in your building a cinch.

Access to Our Exclusive Membership Site

As soon as you become a paid subscriber, you’ll be given access to our membership site, created for paid subscribers only. It’s one handy location to find all of the valuable content we offer below. Read on to see what’s included:

Three Full Professional Development Modules - Valued at over $1400

Immediately upon upgrading to a paid subscription, you’ll get access to three of our Professional Development PowerPoint Modules from www.heycogent.com, valued at over $450 each. They’re professionally designed, professionally copy-edited, and contain dozens of scholarly references. Oh, yeah - they’re also 100% editable, which means you can add your school logo, edit slides for your needs, and take all the credit!

Emailable PD

Use in staff newsletters, emailable PD messages, etc.

Many of you asked for instructional content and strategies you can share with teachers on a weekly basis. We agree and we’ve listened to you!

Week Emailable PD Example from December '23

That’s why, each week, I’ll send you a 1-3 page JPEG and PDF version (you can use whichever one works best for your newsletter) that outlines a tip or tactic.

Not only that, but paid subscribers get immediate access to our archive of previous Weekly Emailable PD content. That’s over 43 weeks of content available right away!

For Your Staff PD Videos

Every administrator has had to throw together a quick PD day on the fly. Why not do it using some professionally filmed, instructional-relevant videos featuring full-time classroom teachers? Upon upgrade, you’ll get access to ten videos featuring fantastic teachers at all levels discussing their best practices in the classroom. We even provide Google Slides with learning objectives and discussion questions that you can edit to your heart’s content.

Monthly Staff PD Archive

You’ll receive a full year’s worth of content from our PD archive, perfect to use for monthly staff professional development. Each video includes:

  • A 5-10 minute video on topics like classroom management, growth mindset, adult social-emotional learning, pursuing excellence, etc. (See example above from September ‘23)

  • A professionally-designed, fully-editable PowerPoint file with pre-loaded discussion questions (See example above from September ‘23)

  • Links to additional tools, like suggested discussion protocols, group note-taking templates, etc

Full Professional Development Courses

We not only produce weekly content and the occasional staff video, we also publish video courses featuring full-time classroom teachers. As a paid subscriber, you’ll get access to every current and future course we offer. Not sure if something is right for your staff? Peruse the course offerings and decide for yourself. And if you feel like you’ve found the perfect solution, see below for a special schoolwide discount.

Discounts on Professional Development for Your Staff

Paid subscribers get 30% off all Peer Driven PD school and district quotes! You’ll see the option inside the membership site to request a special quote. We’d love to work with your staff! We’ll make it as attainable as possible!

What more could you ask for? Upgrade and get access to all this and more!

Subscribe to Hey, Mike Alpert!

Tools for K12 Administrators